Collectable sneaker in high contrast.
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Who doesn’t own a pair of sneakers these days?

They’ve becoming more of a craze over the past few years.
Continuously being developed into better fitting, more streamlined and, dare we say it, more collectible.

CN-TRST is a project that aims to tease viewers of a new fictional shoe brand that emphasise on a strong brand and sportive use.

While building on to become a collectible sneaker.

We’ve developed these teasers to live as real life project, using animated content as a marketing and teaser tool.
To build awareness, and raise hype for these new mysterious premium running shoes.
Project summary:
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Challenge
Create a dynamic teaser social content for a new sneaker brand. With using only two product images and four brand colours.
Solution:
By editing dynamic compositions, text animations and use of stock footage, design adds to the fast paced vibe for the sneaker brand. 
Credits:
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Production: Eelco Viel
Art Direction: Eelco Viel
Illustration: Eelco Viel
Animation: Eelco Viel
Music: Premiumbeat - Stomp

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